A Study about International Strategic Alliance: A Case Study in the Auto Industry
نویسنده
چکیده
An international strategic alliance is a difficult partnership, often creating complicated issues relating to technical decisions, management, and various cultural matters. The purpose of this research is to consider the condition of a successful international strategic alliance based on the experience of a Japan-U.S. company. The auto industry is currently experiencing a period of major changes. One such change is to the source of mobile power. Another big change relates to the rise of automakers in emergent countries. This paper attempts to show finished vehicle makers in the developing nations how established automakers operate successfully. This case study indicates that quality management is more important than economic scale in the strategic alliance between automakers. The purpose of a successful strategic alliance is to cancel the skill gap within the auto industry. Finished vehicle makers must learn to build organisational capability at the deep layer and embrace new vehicle technologies such as environmental technologies. Key-Words: International strategic alliance, Organisational capability, Deep-layer competitiveness, Auto industry, Case study
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